Wellpath — Customer Intelligence Explorer
1,000 customers · 9 segments · Analysis date: March 15, 2026
Scroll to explore · Click chart elements to highlight
Segment Overview
Business Overview
Revenue Contribution by Segment
% of total lifetime net revenue
Customer Distribution by Segment
% of total customer base
Average Lifetime Value by Segment
Mean lifetime net revenue per customer
Revenue Concentration Curve
Cumulative % of revenue from top X% of customers
Behavioral Analysis
AOV vs Transaction Count
Each dot = one customer · Click legend to highlight segment
Behavioral Profile — All Segments
All 9 segments normalized 0–1 across 6 behavioral dimensions
Promo Attach Rate by Segment
% of transactions using a discount
Return Rate by Segment
% of transactions returned
Revenue at Risk by Segment
Total net revenue · hover for % low-value customers
Demographic Intelligence
Life Stage Composition by Segment
% breakdown of demographic profile within each segment
Wellness Propensity vs Lifetime Value
Bubble size = customer count · Each bubble = one segment
Walkability Profile by Segment
Urban vs suburban concentration
Product Intelligence
Product Mix by Segment
% of completed transactions by product category
Product Diversity vs Lifetime Value
Does cross-category shopping predict higher LTV?
Return Rate by Product Type
% of transactions returned per category
Segment Profiles